They are so passionate.
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Stella McCartney x H&M, Ask a fashion editor her favorite H&M collaboration and she’ll say Stella McCartney’s. The designer’s penchant for creating effortlessly wearable garments was a great match for the Swedish company. In , Karl Lagerfeld became the first designer to collaborate on a collection with H&M, creating a capsule range of womenswear and menswear. When shops opened on 12 November, the collection sold out within minutes, setting a precedent for future collaborations. Today H&M announced its big secret: the next exclusive designer collaboration will be with ERDEM, the London based must-have designer loved by celebrities and fashion insiders alike. H&M is also pleased to reveal that the visionary film maker Baz Luhrmann will bring .